Uncategorized
The Art of Keyword Variance in SEO
When it comes to nailing SEO, finding that sweet spot for keyword density is a big piece of the puzzle. The pros say keeping it
Blog
PPC/SEM
Top 5 Local PPC Strategies to Boost Your Small Business
If you’re running a small local business, getting your brand in front of your target audience in your area is essential to business growth. There
PPC/SEM
When to Use Broad Match vs. Phrase Match vs. Exact match in Google Ads
What are Match Types? Before diving in, it’s important to understand the different keyword match types in Google Ads. Match types—Broad Match, Phrase Match, and
PPC/SEM
Google Ads Optimization Checklist
Few platforms are as powerful as Google Ads when it comes to digital advertising. However, to be the powerhouse that it is, Google Ads requires strategic planning, execution, and continuous optimization.
SEO
SEO Maintenance Checklist: Ongoing Tasks to Increase Rankings
As search engines become more sophisticated and user-focused, implementing a strong SEO strategy is an important part of a business’s online success. Many believe maintaining an effective SEO strategy can be approached as a “one-and-done” solution; however, this couldn’t be further from the truth. As an SEO agency we’ve learned firsthand that a strong SEO strategy requires ongoing maintenance if a website is to rank for the right keywords over the long run.
PPC/SEM
What You Need to Know About the Google Ads Customer Match Policy Update
As concerns about user privacy and data collection continue to grow, Google, among other large advertising platforms, continues to update its policies to protect user data from being collected unfairly while also satisfying the needs of its advertisers. With this in mind, Google has made updates regarding its Customer Match policy within the Google Ads platform.
Analytics & Tagging
How to Set up Conversion Tracking For Google Ads Using Google Tag Manager
To accurately assess the performance of your Google Ads campaigns, proper tracking is truly the only way in which you can measure your campaign performance. As a default, Google does track certain metrics such as clicks, impressions, cost-per-click, etc; however, if you don’t tell Google specifically what you want to track, it simply won’t know.
PPC/SEM
What Target Cost-Per-Action Is and How to Properly Execute It With Google Ads
Operating on an auction-based platform, Google advertisers can bid on various keywords that a potential customer is searching for. In order to achieve this, advertisers can choose various bidding strategies including manual and automated bidding.
SEO
How Does Black Hat SEO Work and How to Spot Red Flags When Hiring an SEO Provider
If there has been one major focus in the past 2 years that has revolutionized digital marketing, it’s the emergence of Artificial Intelligence (AI). Although it’s still in its infancy stage, AI is quickly becoming an essential tool for creating content such as articles, social media posts, blog posts, and more. While this new technology is convenient, it’s raised concerns about its potential impact on website rankings and search engine performance.
SEO
Is AI-Generated Content Hurting Your Website’s Rankings?
If there has been one major focus in the past 2 years that has revolutionized digital marketing, it’s the emergence of Artificial Intelligence (AI). Although it’s still in its infancy stage, AI is quickly becoming an essential tool for creating content such as articles, social media posts, blog posts, and more. While this new technology is convenient, it’s raised concerns about its potential impact on website rankings and search engine performance.
SEO
What Most Marketers Get Wrong About Today’s SEO – A Complete History
Search Engine Optimization (SEO) has come a long way since its inception in the mid-1990s. As the digital landscape continues to evolve, so too does
SEO
August 2024 Google Update: What You Need to Know
Google, the world’s number one search engine, continues to evolve with the tech giant regularly rolling out updates to improve the quality and relevance of its search results. The latest update, the August 2024 core update, has been released and is set to have a significant impact on website owners and digital marketers.
SEO
How to Enhance the Crawlability of Your Website and Why it’s Important
When it comes to an online business, having a well-optimized website is crucial for success. However, even the most beautifully designed and content-rich site can fall short if search engines struggle to crawl and index its pages.
SEO
SEO Basics: Why Using Headings and Subheadings on Your Website is Crucial
In 2024, search engine optimization (SEO) still remains a crucial factor in determining your website’s visibility and success. While many aspects contribute to effective SEO, one often overlooked yet powerful tool is the strategic use of headings and subheadings. These structural elements not only enhance the readability of your content but also play a significant role in how search engines interpret and rank your pages.
Digital Marketing
How Advertisers Are Leveraging Cross-Platform Advertising to Boost Sales
When it comes to advertising, businesses are constantly seeking innovative ways to reach their target audiences effectively. As consumers navigate seamlessly between various online platforms, a new trend has emerged that promises to revolutionize the advertising industry: cross-platform alliances.
Analytics & Tagging
Google is Finally Fixing Its GA4 Conversion Attribution Issues
When it comes to digital marketing, the ability to accurately track data is crucial for success. Few analytics platforms track data better than Google Analytics 4 (GA4), which has become a powerful tool for marketers worldwide.
SEO
Google’s Algorithm Secrets Just Got Leaked – Here’s What We Found
Google’s internal engineering documentation, detailing the intricate inner workings of their search algorithms and APIs, has been leaked, exposing the company’s most closely guarded secrets.
SEO
The Top 8 AI Writing Tools for SEO
It’s no secret that creating high-quality, engaging content that resonates with both search algorithms and human readers can be a daunting task. Fortunately, the advent of AI writing tools has revolutionized the way we approach content creation, making it easier than ever to produce SEO-friendly, compelling pieces efficiently.
App Development
Here’s How to Get Your App Ranked #1 on the App Store
As we’ve discussed in previous articles, Google Ads has become an indispensable tool for companies looking to reach their target audience and drive conversions. However, simply creating an ad campaign is not enough; one of the key factors that determine the success of your advertising efforts is the Quality Score.
Web Design
Why Website Design is so Important for SEO
As search engines continue to evolve, website design continues to be a critical factor that can make or break your search engine optimization (SEO) efforts. As a digital marketing agency, we understand the intricate relationship between web design and SEO success, particularly when it comes to the recently introduced Core Web Vitals.
SEO
Why Manual Link Building is No Longer A Good SEO Strategy
It is without a doubt that Search Engine Optimization (SEO) has been a critical component of digital marketing and remains one of the most popular ways for businesses to increase their online presence. Although SEO has evolved over time, there are various SEO strategies that are utilized today, which particularly fall under the categories of On-page SEO and Off-page SEO.
PPC/SEM
Manual Bidding vs. Automated Bidding For Google Ads Campaigns
In our most recent article, we discussed the various bidding strategies that Google has to offer. We explored how each approach comes with its own set of advantages and drawbacks, influencing the overall success of your campaigns.
PPC/SEM
9 Ways to Use Google Ads to Grow Your Business
When it comes to advertising, there is no doubt that Google Ads stands out as the #1 platform that advertisers trust. With its financially flexible business model and its diverse range of campaign types, Google provides options for almost any business looking to advertise.
SEO
Google My Business: A Comprehensive Guide to Optimization
Google My Business (GMB) is a powerful tool that can significantly enhance your visibility and connect you with potential customers. Optimizing your Google My Business
Lead Generation
6 Reasons Why You Should Use A CRM Like GoHighLevel For Your Ad Campaigns
In the ever-evolving realm of digital marketing, we expect Search Engine Optimization (SEO) to remain a pivotal component of any successful online strategy as we enter 2024
PPC/SEM
How To Effectively Conduct Keyword Research for Your SEO and PPC Strategies
In today’s digital world, a successful online presence is crucial for businesses, and a significant component of that presence is running effective advertising campaigns
Analytics & Tagging
How to Configure GA4 Events and Conversions with Google Tag Manager
In today’s digital world, a successful online presence is crucial for businesses, and a significant component of that presence is running effective advertising campaigns
PPC/SEM
11 Key Steps to Maximize ROI for Your Facebook Ad Campaigns
In today’s digital world, a successful online presence is crucial for businesses, and a significant component of that presence is running effective advertising campaigns
SEO
Understanding Key Differences Between GA4 and UA
With the emergence of Google Analytics 4 and the sunsetting of Universal Analytics, some digital marketers and business owners may be struggling to make sense of the new platform
App Development
This New App Could Transform the Beauty Industry
It is always exciting when we get to see our projects come to life, and our clients’ visions become reality. Today, we’re excited to announce the completion of our latest app development project: Pop Up!
SEO
SEO Is Not Dead: 6 Reasons Why SEO Is More Important Than Ever
In the ever-evolving landscape of digital marketing, there has been much debate about the relevance and importance of Search Engine Optimization (SEO)
Web Design
How to Choose the Right Developer or Agency for Your Website, Web Application, or Mobile App
Selecting the right developer for your website, web application, or mobile app is crucial for the success of your digital project…
SEO
Here’s What To Do If Your Website Traffic Suddenly Drops
If you’re reading this, you’re likely a dedicated business owner who has poured your heart and soul into building an online presence, only to suddenly experience a significant drop in website traffic
PPC/SEM
Google Ads is Phasing Out Broad Match Modifier (BMM)
Key Takeaways: Google Ads announced on February 4th, 2021 that it will be phasing out broad match modifier Starting in mid-February, 2021, both phrase match
SEO
Google Ranking Factors: 8 Domain-Level Factors Google Considers When Ranking Your Website
If you own a website and are wondering how to get it ranked on the first page of Google, it’s important to understand how Google’s
SEO
SEO for Dummies
“Think about what a user is going to type.” – Matt Cutts SEO stands for Search Engine Optimization. Search engine optimization is the practice within
Services
5 Reasons To Hire a Boutique Agency
5 Reasons You Should Hire A Boutique Web Design Agency Over A Big Design Firm “Big things have small beginnings” – T.E. Lawrence, Lawrence of
Web Design
Web Design & Accelerated Mobile Pages for Marketing
You may have heard the term ‘accelerated mobile pages’ being tossed around a lot lately. This makes sense given that Google has placed enormous emphasis on catering
SEO
Content Marketing: Content is King, Distribution is Queen
The phrase “content is king” in the context of internet marketing was coined by Bill Gates in January 1996. Google has since been a massive
About Us
Metapixel is a boutique digital agency located in Boise, Idaho. As a full service agency, we provide website design, mobile app development and digital marketing. Founded in 2016, we have helped dozens of businesses grow by creating state-of-the-art products and providing superior service.