An initial website audit will be conducted to analyze the current state and performance of your website. This will help us determine what action needs to be taken in order to improve your website’s performance and search engine visibility.
Next, we will work with you in conjunction with online tools like Google Keyword Planner in order to identify your target keywords. This will help us determine what users are typing into search engines when looking for the products and services you offer. It will also help us determine what keywords will be most effective to target, based on the search volume and ranking difficulty of each keyword.
Based on the information gathered from our website audit and keyword research, we will begin to take action in optimizing your site. This includes optimizing meta tags, content, and image tags by distributing keywords and keyword synonyms sparingly throughout these parts of your website. Although this will be ongoing, the bulk of the fundamental optimizations can be completed within the first 1 – 3 months. From this point forward, all on-site search engine optimizations will be to make further improvements through a series of tests.
Once we’ve completed most of the fundamental on-site optimizations we will begin to shift much of our focus towards off-site SEO, which involves building backlinks. Backlinks are essential in increasing your keywords rankings. Backlinks are links from other websites that direct to your website. These include links on blog articles, social media profiles, business directories and more. The key to building backlinks is to focus on quality links from credible websites. We take pride and care in building backlinks of the highest quality each month.
In concurrence with building backlinks, we will also build local citations each month. Local citations are listings of your business name, address and phone number on popular websites like Yelp, FourSquare or SuperPages, to name a few. There are dozens of other websites like these. Building local citations, in combination with our other SEO efforts, help you increase your web presence in your local city, state and region. We’re your local SEO Boise, Idaho experts.
Google My Business
We will also provide you with Google My Business optimization. Google My Business is a free service that allows you to list essential information about your business to allow users to find you more easily. By optimizing your GMB listings, you can also rank in Google Maps.
We will send you an SEO report each month summarizing data from your website data including keyword rankings, website traffic, traffic sources, competitor rankings, and social media traffic