If you’re reading this, you’re likely a dedicated business owner who has poured your heart and soul into building an online presence, only to suddenly experience a significant drop in website traffic. Your once thriving source of revenue is now dwindling, impacting your hard-earned profits. We understand the frustration and anxiety that comes with such a situation. It can be disheartening to witness the fruits of your labor diminish before your eyes. Many companies find themselves at a loss when faced with this situation, unaware of how to navigate the complex landscape of web traffic analysis. Has your website traffic dropped and you’re unsure of what to do?
In this blog post, we will guide you through a systematic approach to identify the root causes of traffic loss using Google Search Console and provide actionable steps to recover your website’s lost traffic.
If you don’t have Google Search Console set up, you can use Google Analytics, but keep in mind that most keyword data will be omitted, so you will need to skip step 4 below. If you don’t have either of these set up, well then you’re sh*t out of luck.
Let’s get started.