You may have heard the term ‘accelerated mobile pages’ being tossed around a lot lately. This makes sense given that Google has placed enormous emphasis on catering to its users and in particular, mobile users.
One of the areas in which companies with an online presence are trying to improve is the way their site is being presented. You can no longer rank with pages that aren’t optimized for mobile devices and with that, we come to accelerated mobile pages or AMP.
What is AMP?
In a nutshell, an accelerated mobile page (AMP) is an open-source coding standard. It is primarily used to improve the speed of mobile pages. Although more and more people rely on mobile devices and pages in their everyday lives, sites still tend to be clunky.
Back in 2016, some experts presumed that accelerated mobile pages might become a ranking factor. Since then, we’ve noticed that the pages which have been accelerated have much better chances of ranking online. By honing in on this, you’re actually doing what Google expects you to do: make your site better for users.
Importance of AMP going forward