Google Analytics 4 (GA4) is a powerful tool for tracking user interactions and conversions on your website. It allows you to gather valuable insights into user behavior, analyze the effectiveness of your marketing campaigns, and optimize your website for better performance. One of the key aspects of GA4 is setting up events and conversions, which provide you with detailed data on how users engage with your site. In this blog article, we will guide you through the process of setting up GA4 events and conversions using Google Tag Manager (GTM).