To accurately assess the performance of your Google Ads campaigns, proper tracking is truly the only way in which you can measure your campaign performance. As a default, Google does track certain metrics such as clicks, impressions, cost-per-click, etc; however, if you don’t tell Google specifically what you want to track, it simply won’t know.
When it comes to digital marketing, the ability to accurately track data is crucial for success. Few analytics platforms track data better than Google Analytics 4 (GA4), which has become a powerful tool for marketers worldwide.
In today’s digital world, a successful online presence is crucial for businesses, and a significant component of that presence is running effective advertising campaigns
Metapixel is a boutique digital agency located in Boise, Idaho. As a full service agency, we provide website design, mobile app development and digital marketing. Founded in 2016, we have helped dozens of businesses grow by creating state-of-the-art products and providing superior service.
