PPC/SEM

If you’re running a small local business, getting your brand in front of your target audience in your area is essential to business growth. There

What are Match Types? Before diving in, it’s important to understand the different keyword match types in Google Ads. Match types—Broad Match, Phrase Match, and

Few platforms are as powerful as Google Ads when it comes to digital advertising. However, to be the powerhouse that it is, Google Ads requires strategic planning, execution, and continuous optimization. 

As concerns about user privacy and data collection continue to grow, Google, among other large advertising platforms, continues to update its policies to protect user data from being collected unfairly while also satisfying the needs of its advertisers. With this in mind, Google has made updates regarding its Customer Match policy within the Google Ads platform.

Operating on an auction-based platform, Google advertisers can bid on various keywords that a potential customer is searching for. In order to achieve this, advertisers can choose various bidding strategies including manual and automated bidding.

In our most recent article, we discussed the various bidding strategies that Google has to offer. We explored how each approach comes with its own set of advantages and drawbacks, influencing the overall success of your campaigns.

When it comes to advertising, there is no doubt that Google Ads stands out as the #1 platform that advertisers trust. With its financially flexible business model and its diverse range of campaign types, Google provides options for almost any business looking to advertise.

In today’s digital world, a successful online presence is crucial for businesses, and a significant component of that presence is running effective advertising campaigns

In today’s digital world, a successful online presence is crucial for businesses, and a significant component of that presence is running effective advertising campaigns

Key Takeaways: Google Ads announced on February 4th, 2021 that it will be phasing out broad match modifier Starting in mid-February, 2021, both phrase match